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In order to find the best digital marketing agency, first, we need to understand "what's digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which ought to be the intent behind any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but additionally including mobile phones, display advertising, and every other digital medium. So an easy task to summarise in one single sentence, yet it can be a complicated process to get right and to ensure your entire digital marketing is working together, not as silo activities. That is where in actuality the expertise and experience of the best digital marketing agencies may be hugely beneficial.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing rather than "marketing companies" who commonly focus on TV, radio and print marketing.
Whether your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your organization and driving up revenue Facebook Ads Consultant. The most effective digital marketing agencies will manage most of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a high price which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question "how do I get more leads for my business"? 
Digital marketing, sometimes referred to as website marketing, may be broken into a number of important features and services:
SEO Services
Search engine optimisation, most commonly abbreviated to "SEO", is the procedure of having your website entirely on search engines like Google when people make a research strongly related your organization, services or products.
Whether your website is e-Commerce or selling services it'll drive leads and sales into your organization if it is found for the search terms people use (often referred to as "keywords") to find them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you need Google to read for a webpage or website and knowing where to position that information so search engines can find it. An excellent SEO company could have a proven history of ranking websites full of the search results.
SEO is best suited when the proven ways of obtaining rankings are applied together with latest trends which can be driving traffic. A good example of here is the "near me" phenomenon, that has seen a 150% growth within the last 12 months, where cell phone users are adding "near me" to their search query i.e. "SEO Company near me" ;.These clients are looking to purchase and buy from a nearby service or product supplier.
Although SEO can be a stand-alone service, it's most effective when along with PPC, social media marketing and reputation marketing. SEO can also be the cornerstone of effective PPC, social media marketing and reputation management campaigns.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are actually legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to increase to over 42 MILLION by 2020. Whether your organization sells to consumers or other businesses, your potential clients are on Facebook and using it often.
Facebook is excellent at raising awareness during the customers "research" stage, reminding them of one's services or products during the "consideration" stage and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to focus on customers through the buying process, Facebook can be a good avenue to generate leads and sales and to provide a good return on investment.
An excellent digital marketing agency could have a proven history in delivering highly effective Facebook advertising campaigns. The most effective digital marketing agencies will be able to show the conversion rate and cost per lead of one's social media marketing marketing.
Again, social media marketing marketing and specifically Facebook marketing may be carried out as a stand-alone activity nevertheless it works so much better when along with SEO and/or PPC. When a potential consumer visits your website their computer is marked as having visited. This then allows you to target an individual of this computer, who indicates a pastime in your products or services.
Reputation Management
When it comes to creating a purchase, a potential consumer will scour the net to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your organization, services or products. Ensuring that reviews that are positive are no problem finding and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this "reputation management" or "online reputation management" however, the truth is, it's creating systems to generate customer reviews and customer comments ensuing positive customer care is captured and no problem finding for potential customers.
Many businesses are involved with allowing people the capability to openly provide feedback. You cannot please most of the people all of times, and companies worry a bad review could have a poor impact on the business. Firstly, if someone is set to leave a poor review for your organization they'll find a platform to do so and you can find 1000's of platforms to choose from. It is much better to have control of where clients are encouraged to leave a review. Secondly, an undesirable or bad review, if managed well, can be a positive for the business. Engaging with a poor review highlights that you worry about feedback and subsequently, you worry about your customers. One well managed bad review is as best for your organization ten good reviews.
An excellent digital marketing company uses among the handful of recognised review platform and provide the various tools and means of letting you capture, manage and respond to customer reviews.