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4 Marketing Misconceptions Threaten Your Sales

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    Even for an impressive company owner like you, from time to time, you may still loose inspiration in continuing the growth of a service or product line. At time, you might appear to have a difficult time determining why this once wonderful company that got you so ecstatic every early morning is making you seem like a heavy weight now.

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    Only businesses that charge cheap rates would exist if this was true. Some individuals buy where they get the least expensive rate. But the majority of people are more thinking about getting worth for their money than in getting a bargain.

    Idea: Look for directly defined specific niche markets where your services or product solves an unique requirement of the consumers. Focus your marketing on them instead of attempting to reach a broadly defined basic market. You'll produce more sales and delight in a much better return on your marketing cost.

    Another time I went through an ebook that had not been cheap to buy and it just didn't consist of too much I didn't already understand. I was almost to request for a refund (and no, I do not do that frequently, just a couple of times EVER) when I decided to look once again at the ads that made me bite on the deal. The seller had not misrepresented anything. And his deal and discussion were not "shoddy". I just had learned more about the subject than I thought and hadn't recognized it. Great for me! The additional worth for me then became studying what was excellent ad copy. I didn't request that refund.

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    Idea: Try to restrict your consumer's decision making to either "Yes. I'll purchase." or "No. I will du học not purchase". Do not risk losing them by including "which one" decisions.

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