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Why coffee table books can resist digitization?

  • While many magazines and book publishing have transformed from book printing to digital publishing, the coffee table book printing market is still dominated by paper book printing.

    Now is the era of digitization. As early as a few years ago, many self-published writers and magazine publishers abandoned printed book publishing, and gradually transformed to digital and issued their e-books. This makes us have to think, is there no other way for book printing except transform to e-books? No, in any case, there is at least one type of printed book that cannot be replaced by e-books and digitized reading, and that is the books that accompany you on the coffee table.

    What are the coffee table books?

    “A really well-made coffee table book is like a piece of art. Through the use of color and color repetition and other details, it can be coordinated with and integrated into the whole room, and it makes the room very different.” – Ellen Fisher in “Marketing Operations.”

    The beginning of the printed coffee table book

    In the 1950s, Paul Steiner, the founder of Chanticleer Press, created the earliest printed coffee table book “the photography guide series?  This was the first time that coffee table book printing appeared in the publishing industry. At that time, the printed coffee table books with nature as the theme were very popular, so Chanticleer Press has successively published other series: “Taylor’s Guides to Gardening? and “The Stones of Florence”.

    In the 1960s, David Brower, president of Sierra Club, proposed the idea of “modern coffee table books”, hoping that the printed coffee book could be presented to readers in a way similar to a photography exhibition.