Recent Entries

• Introducing KnowledgeHound’s Data Pipeline

  by Knowledge Hound August 28, 2022
    As companies get ready for a “cookieless future” and experience rising anxiety about the security of their customers’ information, first-party data strategies are becoming an increasingly vital component of their overall digital marketing efforts. Your Data, ...

• What Is Level of Significance in Hypothesis Testing and How Can

  by Knowledge Hound June 27, 2022
  There are so many strategies and methods for collecting data from a target market or group of users. Some methods are passive, interpreting data collected by website cookies and tracking pixels to build an understanding of user behavior. Other methods are more proactive, taking the form of thoughtfu...

• What Is the Difference Between a T-Test and a Z-Test?

  by Knowledge Hound June 14, 2022
  Statistics are vital for understanding consumer insights and learning about informational data that could help steer future business decisions. Using statistical tests and their subsequent data can bring awareness to organizational ideas and possibly be used to shape the foundation and structural pr...

• The Two Main Types of Statistical Analysis for Greater Survey D

  by Knowledge Hound May 29, 2022
  Give Your Survey Data New Shape Using These Two Different Types of Statistical Analysis Many marketing and insights teams rely on concrete insight to drive marketing decisions based on quantitative consumer data. Using a variety of research methods like quantitative surveys, segmentatio...

• How Can Data Analytics and UX Lead to Greater Insight?

  by Knowledge Hound May 9, 2022
  Have you ever misplaced something and you could have sworn you knew exactly where you last saw it? The weight of not being able to find what you need is unpleasant, and when that loss occurs around something work-related, take that everyday, stressful situation and double it. Because the weight of ...