Recent Entries

  • Best Conversational AI Chatbots for 2022

    Best Conversational AI Chatbots for 2022   Conversational AI Chatbot - Providing customers with an easy way of asking questions with immediate answers creates trust in your brand. So what you get is a happy customer who is confident enough to buy your products. What does any business want mor...
  • Martech Interview with Rick Kelly on Customer Experience

    Martech Interview with Rick Kelly on Customer Experience   Brand loyalty is contingent upon customer experience. If customers aren’t satisfied with a brand, don’t trust a brand and don’t respect a brand, then their loyalty to a brand will be nonexistent. In an Martech Interv...
  • Customer Data Platforms For Data Driven Growth

    Customer Data Platforms For Data Driven Growth   In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it’s spread across more systems than ever before too. And expectations to deliver highly personalised experiences h...
  • Answers-Based Digital Marketing Strategy

    Answers-Based Digital Marketing Strategy   In order to develop a solid answers-based digital marketing strategy, your multi-location business must first understand customer needs. This blog will give you a walkthrough of techniques that can give your brand tap market ridges. There are several...
  • Martech Interview with Myles Madden on Performance Marketing

    Martech Interview with Myles Madden on Performance Marketing   Making decisions solely based on numbers can be very misleading, especially in marketing. In an Martech Interview on Performance Marketing, Myles Madden talks about Performance marketers are known for having very little business a...
  • Martech Interview with Rasika Narang on Digital Advertising

    Martech Interview with Rasika Narang on Digital Advertising   Marketing is central to driving business growth today. In an Martech Interview on Digital Advertising, Rasika Narang(SVP, Marketing at Viant Technology) talks about digital advertising renaissance with Adtech and Martech! One of ou...