Recent Entries

  • Mobile Marketing impact on Ecommerce Trends

    Mobile Marketing impact on Ecommerce Trends   Businesses have to optimize websites for every device, enhancing user experience. In the tech world, businesses need to establish an evident virtual presence. A step in this direction would be mobile marketing impact on Ecommerce websites and user...
  • How Hotels can Digitally Prepare for Vacation Season

    How Hotels can Digitally Prepare for Vacation Season   It’s hard to believe, but the official start of summer is upon us! With summer vacation often comes the need for a hotel. As a multi-location hotel brand, what is your business doing to ensure that a future traveler chooses your hot...
  • Marketing analytics to drive Business Growth

    Marketing analytics to drive Business Growth   In the digital marketing world, there’s an inundation of data. Marketers need to comprehend which data is significant and which they should scrap and discard. Marketing analytics steer us in the right direction and ensure that consumer data...
  • Strengthening Customer Service & Support with chatbots

    Strengthening Customer Service & Support with chatbots   Tech and innovation have brought a wave of advancements in communication systems. But how have CRM and chatbots bolstered customer service and support? Customer support is at the forefront. Customers need easy-to-understand and hassle-f...
  • Martech Interview with Brett Beveridge on omnichannel retail

    Martech Interview with Brett Beveridge on omnichannel retail   Brett Beveridge, Founder & CEO of T-ROC, talks about how T-ROC combines the power of people and technology solutions in an Martech Interview on omnichannel retail to optimize its customers’ omnichannel retail shopping experi...
  • Schema Markup SEO for Creating Website Structured Data

    Schema Markup SEO for Creating Website Structured Data   Structured data ensures your site is visible in the places that really matter to today’s customers. This enables you to make sites more search engine friendly, and more visible that it improves customer experience as a result. How...
  • Ways to improve & Automate customer experience

    Ways to improve & Automate customer experience   Customers want you to have an open conversation when they interact with your brand. Personalizing your communications helps in engaging your customers while giving them a personal touch. All companies communicate with their customers in recent ...
  • What Uber Explore Means For Business Online Reputation

    What Uber Explore Means For Business Online Reputation   This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business’s localized marketing strategy. Uber Explore relies heavily on content from Yelp, further emphasizing the need fo...
  • Martech Interview with Lyle Underkoffler on Video Advertising

    Martech Interview with Lyle Underkoffler on Video Advertising   Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising in the world of ad tech. The changes to measurement and attribution h...
  • Importance of Privacy-First Principles to CX Innovation

    Importance of Privacy-First Principles to CX Innovation   Tealium and Meta’s report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change. The global digital economy is undergoing a seismic shift as consumer expect...