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Is [REDACTED] a Christmas Movie?

• Posted by Erin Loralee December 25, 2021 Filed in Entertainment #christmas  #Best Christmas Movies  #A Christmas Story  18 views
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  No one realizes that their own take on Die Hard as a Christmas movie helps sustain a powerful curse on the internet. Not even the guy who started it all by accident.

  By Kaitlyn Tiffany.

   

  How the Grinch Stole Christmas is a Christmas movie. A Christmas Story is also a Christmas movie. White Christmas is very definitely a Christmas movie. For generations, we didn’t even need to say these things. There was more or less unanimous agreement on the question “What is a Christmas movie?” And this was great, because we don’t need to debate everything.

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  Well, now, because of the dreaded incentives of social media, we force debate upon ourselves all the time, even at the most wonderful time of the year. And we do so even when our arguments hold no promise of a resolution. By which I mean that, once again, people are logging on for a holiday argument they have had many times before: Is the 1988 action movie Die Hard, in which Bruce Willis fights terrorists in a Los Angeles skyscraper on Christmas Eve, a Christmas movie? Once again, tweets and Facebook posts about whether Die Hard is actually a Christmas movie are spiking. Posts about whether it’s original or cool to talk about Die Hard’s status as a Christmas movie are also spiking. An influencer family with 4.8 million Facebook followers recently shared a horrific musical “parody” in which they claimed to be addressing “a heated debate” that they have “every year” and asked viewers to take sides in the comments. (Oh boy, did they!).

  According to Google Trends, search traffic for the phrase Is Die Hard a Christmas movie jumps every November and December. Somehow, in 2020, there was about as much search interest as there had been in any year prior, despite it being quite clear that Die Hard can be a Christmas movie if you want it to be, it’s fine, and no one cares, or no one would in an ideal world. By January, we will be able to more accurately survey this year’s damage, but I’m not optimistic. This is a sad state of affairs, but what are we going to do? Lecture people about it until they stop? That would be, in its own way, continuing the discussion.

  The perennial revelation that Die Hard is a Christmas movie seems to have appeared online for the first time in 2007. A post on Slate titled “‘Now I Have a Machine Gun. Ho Ho Ho.’”—a reference to a key scene in the movie Die Hard—made the case. Through the eyes of Willis’s character, it argued, “the office Christmas party is revealed for what it really is: the fake fun of capitalism, the dying gasp of another pointless year.” In an instance of multiple discovery, the same idea appeared again just two weeks later, in a blog post for The Guardian titled “My Favourite Christmas Film? How About Die Hard.” (Fine!) Over the years, guys saying this online became a trope, to the point where there were T-shirts, and to the point where BuzzFeed’s Katie Notopoulos had to beg, “Stop Saying Die Hard Is Your Favorite Christmas Movie,” in 2013. Yet there was nothing to be done. A huge spike in “Die Hard Christmas movie” tweets and search traffic arrived in 2016, when a British magazine ranked Die Hard No. 1 on its list of the best Christmas movies ever and a British newspaper then published a rebuttal titled “Die Hard Is Not the Best Christmas Movie.” Ever since, the fight has been a yuletide tradition (and a marketing opportunity).