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About cup
seal labels

With labels, you can organize the elements in your account into meaningful
groups so you can quickly and easily filter and report on the data that is of
most interest to you. You can apply labels to keywords, campaigns, ad groups,
and ads, which enables you to see how the custom categories you create are
performing relative to each other and to the unlabeled elements in your

Why cup seal labels
The following example scenario shows how you might use
cup seal labels to compare how well keywords perform across multiple

Gete is an online retailer that sells apparel and accessories for men and
women. He has campaigns for shoes, clothes, and bags for each of his three major
markets (New York, Massachusetts, and Pennsylvania) and within the campaigns has
separate ad groups for generic and brand keywords. This structure (example: New
York - Shoes - Generic and Massachusetts - Shoes - Generic) means that he has
the same ads and keywords in different parts of his account.

Without labels, Bob can't easily sort his account or run a report to see how
well sneakers are selling in New York compared to Massachusetts. With labels,
however, Bob can create the label "sneakers" and apply it to all sneaker-related
keywords across his account. He can then filter his keywords by this label to
only see sneaker keywords.

In the previous AdWords experience, Bob can use the Dimensions tab labels
reports to aggregate performance by label. These reports allow him to compare,
for example, how sneakers perform against all other shoes, or how the label
"sneakers" compares with other individual labels.

How cup seal labels work
The diagram below illustrates how you can use
labels to gauge the performance of custom categories across your account. In
this example, you've applied two labels, "Favorite" and "Brand" to different
elements in your account. It's important to know that labels aren't inherited
down throughout the campaign. This means that if you apply a label to a
campaign, the label only applies to that campaign, not the ad groups and
keywords that are within that campaign. If you want a label to apply to an ad
group or individual keyword as well, you'll need to specifically apply the label
to each.