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Why Should We Buy African Products?

• Posted by John Driver December 9, 2021 Filed in Aliens & UFO 75 views
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  Africa is a continent filled with a lot of history, tradition, and natural resources that are known to be beneficial to mankind. This is especially known to be true in the South African jewellery industry.

  African products are known to be made with more meaning and creativity. This is because most African products are typically made from hand and not commercial machinery in the jewellery sector. By supporting these types of products, you are supporting an old age craft and making a lot of people motivated to keep on making these beautifully designed products. Keeping the art alive and supporting cultural heritage.

  In the past, some people have struggled to get their hands on these products, as they would have to go into a store in South Africa to support these African brands, however, that is no longer the case. These days you can buy African products online and get them shipped to your front door. Making it easier to support from the comfort of your home.

  Supporting these jewellery products, you will also be investing in beautiful, handcrafted items. People find items a lot more valuable when items have been handcrafted, especially handcrafted jewellery made from gold, silver, and copper. A great example of this is elephant knot bracelets that use gold, silver, and copper as materials, which look beautiful and carry a lot of meaning behind the bracelet itself.

  We need to remember that African jewellery was used in the beginning as a form of trade due to the precious stones and metals that were on it. Therefore, creating a correlation to these types of jewellery to wealth and success. Something that a lot of people would want. Therefore, when you start to dwell in the market of African jewellery it is more than likely that the items that you purchase have more value than you think, as well as being made with 100% minerals.

  Jewellery industry in South Africa

  South Africa has been known for being one of the wealthiest jurisdictions in the world, however, only 5% of the country’s gold has been in coins and jewellery production. Today, the value of the local jewellery market has been estimated to be around R2bn. One of the country's biggest exports of jewellery has been Hong Kong and China. Therefore, showing how valuable and in-demand African jewellery is. A lot of consumers have also gotten tired of generic jewellery that can be found in any type of store and have started to convert to more unique types of jewellery, as well as jewellery that has a symbolic meaning behind it. Making African jewellery far more popular than ever before.

  Conclusion

  Every time you go and buy African jewellery, think about the heritage that it carries and all the hard work that has been put into that product. How, by purchasing this African product, you are supporting artists and craftsmen, allowing them to keep on doing what they love most – honouring the ancestors and culture.